Hello and welcome to my little website!

As Senior Teamlead at Smarketer Holding GmbH, I can fully realize my passion for digital projects. The basis for this is a great team, which I am able to lead both professionally and disciplinary. In addition to the employees, the KPIs of projects are particularly important to me. Key figures are the basis of everything.

You can find out which topics I am currently working on on this website. If you have any questions, please just ask.

Best regards,
Thorsten Abrahamczik

Knowledge of Thorsten Abrahamczik

  • Due Dilligence
  • Relaunches
  • A/B-Tests
  • Staff training courses
  • Predictive AI
  • Podcasts & Webinare
  • Concept development
  • Concept implementation
  • Web Usability
  • Creation of offers
  • Customer support

Training of Thorsten Abrahamczik

2010 - 2013
Druck- und Medientechnik (M. Eng.)
Beuth Hochschule, Berlin
2007 - 2010
Internationale Medieninformatik (B. Sc.)
Hochschule für Technik und Wirtschaft, Berlin
2005 - 2006
Fachabitur Informatik
Berufsbildende Schulen Haarentor, Oldenburg


  • German Mother tongue
  • English Fluently

My specializations

  • Digital projects
  • Project management
  • Data Science

Tools I work with

  • GA4
  • Server Side Tracking
  • SEO
  • Marketing Mix Modelling
  • HTML & CSS
  • Headless Systeme & APIs
  • Cloudflare
  • Microsoft Dynamics
  • R
  • Consent management

Publications & lectures by Thorsten Abrahamczik

Internet World
Website Boosting
E-Commerce Magazin
Marketing Analytics Summit
Google Zukunftswerkstatt